Once we explain what they are and what they can do for you, you’re going to want to include them in virtually all of your print collateral.

QR codes are printed designs containing data that can be scanned by any smart phone. Each code is unique and contains additional information that you want your customer to access, but either don’t have the space to print, or that you want recipients to interact with. And the codes can be printed on nearly anything you can think of from a can of Pepsi to a T-shirt, from a banner to a business card.

QR codes can provide access to an almost unlimited range of information. A power tool manufacturer might print a QR Code on the outside of its boxes. They may use the QR instead of including a user manual. The customer scans the code with his smartphone and, within seconds, has the manual download onto his mobile phone. A beverage manufacturer might build contest information and entry form, or even a coupon, in a QR code on its bottles or cans.

Think of the potential uses on a business or “connection” card. The code might contain all the same contact information as the card, but scanning the code would automatically load all that information into your customer’s smartphone contacts. Or, the code might include a map and directions to your place of business, or a list of upcoming special events with all relative information, or a special coupon available only through reading the code, or a direct link to your website. In fact, with a QR Code linked to a web page you content options are virtually limitless – and updatable at any time.

A QR code on a poster or a banner or a flyer, places where product highlights are displayed, may connect viewers to a product guide or list of specifications. It could even direct the customer to similar products in your line. It could promote a charity that your company is passionate about supporting. As we said earlier, the possibilities are endless.

Now here’s the really good part! Same Day Printing can create and print custom QR codes for you on virtually anything we produce. Imagine sending personalised Christmas cards with a QR code that, when scanned, loads of video of Delta Goodrem singing “Have yourself a Merry little Christmas” on your customer’s smartphone.

Our creative team is standing by to help you harness the benefits of this leading edge technology to impress your customers like they have never been impressed before. Call us on 1300 663 242 and let us help you see even more possibilities.